The University of Barcelona's "StartUB!" programme aims to boost the entrepreneurial (in particular solopreneurial) spirit of its students through the "Knowledge Triangle Integration" method. This approach involves educational, innovation and business creation activities. In detail, StartUB! offers personalised training for students to develop their entrepreneurial skills through classes, competitions and challenges that encourage student motivation and participation. For example, the storytelling competition rewards winners with tickets to a festival, and the "Innovation Day UB" challenges students to work together on solutions to social problems, with prizes of €1500 for the best proposals.

In addition to its educational focus, StartUB! supports students in the start-up process by incubating ideas, mentoring and participating in talks and workshops on relevant topics such as business project acceleration, sustainable innovation and marketing, sales lead generation for start-ups, and entrepreneurship research to establish strategic alliances.