Navigating digital business landscape: how to set up for online success

What is one key benefit of e-commerce for solo entrepreneurs?

Access to local markets only

Reduced need for customer engagement

Flexibility and cost-effective business management

High infrastructure investment requirements

Which of the following digital marketing strategies involves improving a website's ranking on search engines?

SEM

SEO

Email Marketing

Social Media Advertising

What is a simple way to protect your business accounts from online threats?

Using the same password for all accounts

Regularly backing up your data

Using two-factor authentication

Avoiding public Wi-Fi

Which tool is used to analyse website traffic and user behaviour to improve marketing efforts?

HubSpot

Google Analytics

Mailchimp

QuickBooks

Why is it important for solo entrepreneurs to build a strong brand in the digital world?

To avoid using social media for marketing

To stand out from global competition

To reduce the need for cybersecurity

To limit their customer base