Earning income through independent work rather than being employed by an organization. Self-employed individuals manage their projects, clients, and income streams independently.
A labor market characterized by short-term contracts or freelance work instead of permanent jobs, often facilitated by digital platforms.
The practice of marketing oneself and one’s career as a brand, emphasizing unique skills, reputation, and expertise to attract clients or customers.
The ability of self-employed individuals to set their schedules, work environments, and project preferences, allowing greater control over work-life balance.
The capacity to recover quickly from setbacks and challenges, a key mindset for navigating the uncertainties and risks associated with self-employment.
The perception of your values, skills, and personality in a professional environment.
The practice of presenting yourself in a genuine, consistent, and relatable manner.
The degree to which your personal brand is known and recognized.
Building meaningful professional connections to add mutual value.
Strategic efforts to distinguish yourself as a top authority in your area.
A simple accounting method where each financial transaction is recorded with a single entry as either an income or an expense. This method is suitable for solo entrepreneurs as well as small businesses with minimal transactions.
A financial metric that measures the amount of profit made on sales as a percentage of the revenue. It indicates the efficiency of a business in converting sales into profits.
A structured approach to determining the specific prices charged for products or services. It considers market conditions, customer expectations, and business goals and may adapt frequently.
A financial plan outlining the minimum income a solo entrepreneur’s business must generate to cover their living expenses. This budget includes all essential expenses such as rent, utilities, groceries, and transportation, as well as luxury costs like travel and entertainment.
The movement of money in and out of a business. It includes inflows (e.g., revenue from sales) and outflows (e.g., payments for expenses). Positive cash flow ensures the business can pay bills and avoid insolvency.
Customer acquisition is the first task in managing the customer journey to acquire new customers, being always the most important goal during new product launches and new business start-ups.
Customer retention is the maintenance of continuous trading relationships with customers over the long term, avoiding customer defection or churn.
Customer experience is the cognitive and affective response to customer´s exposure to, or interaction with, a company´s resources (people, processes, technologies, places), and outputs (products, services, communications, etc.).
Customer satisfaction is a pleasurable fulfilment response to a customer experience, or some part of it. This can include product, service, process and any other components of customer experience.
Customer Relationship Management is the customer-centric business strategy that aims at winning, developing and keeping profitable customers, benefiting both firms and customers from the functionalities available in Marketing Automation software.
A productivity technique where the workday is divided into specific time blocks dedicated to particular tasks or actions, helping prevent overlapping responsibilities and maximize focus.
A strategy that groups similar tasks together to be completed in the same timeframe, reducing context-switching and enhancing efficiency.
A decision-making tool that helps categorize tasks based on their urgency and importance, enabling effective prioritization and time management.
A customized schedule or system tailored to an individual’s work habits and goals, designed to optimize workflow and ensure long-term success.
The process of analyzing and tracking how time is spent on various tasks to identify patterns, improve efficiency, and adjust workflows effectively.
The digital economy refers to the transformation of economic activities through the use of digital technologies. It includes e-commerce, digital marketing and the use of online platforms to connect businesses and consumers. It allows global access to markets, but also requires digital skills to face competition and manage online reputation.
E-commerce represents the sale of goods and services through digital platforms. There are different models of e-commerce, such as B2C (business to consumer), B2B (business to business) and D2C (direct to consumer). For solo-entrepreneurs, e-commerce offers opportunities to reach customers worldwide with little initial investment.
Digital marketing includes strategies to promote products and services online, using tools such as SEO (search engine optimisation), SEM (paid advertising), social media, email marketing and content marketing. It is essential for building visibility and attracting customers in the digital landscape.
SEO is the set of practices that optimise a website for better visibility on search engines, such as Google. It includes the use of relevant keywords, optimising content, titles and descriptions, and building quality external links to increase the authority of the site.
Online reputation management is about monitoring and controlling the image of a company or entrepreneur on the web. It includes the management of reviews, customer feedback and the creation of positive content. A good online reputation strengthens consumer trust and increases the chances of business success.
The process of growing and expanding a business in a sustainable and profitable manner, involving aligning operations with long-term goals and systematically addressing challenges and opportunities for growth.
A strategic planning tool used to evaluate a business's internal strengths and weaknesses, as well as external opportunities and threats, providing a foundation for growth and improvement strategies.
A framework for setting clear and actionable objectives, ensuring they are Specific, Measurable, Achievable, Relevant, and Time-bound to improve business planning and performance tracking.
The practice of delegating non-core tasks or functions of a business to external professionals or firms to reduce workload and increase efficiency, allowing the business to focus on core activities.
Strategies and efforts aimed at maintaining long-term relationships with existing clients, reducing churn, and fostering loyalty through quality service, consistent communication, and meeting client needs.
